Positioning

In the past 20 years the number of businesses have doubled. Experts predict that this growth will continue for at least another decade. The enormous amount of businesses has lead to an overflow of commercial advertising, which means it is harder for consumers and clients to know what the differences between companies are. If potential customers can’t distinguish the difference between your company and that of the competitor, there’s a big chance that these potential customers will not choose for your company. A positioning strategy will lead to strategic positioning, which is required to create a positive corporate image.

What is positioning?

Positioning is about creating a distinctive position in the brains of the people from your target group. This will help increase the level of preference for your company.  An advantageous position of your company, brand or products can increase your brand awareness and create a favourable corporate image. A good positioning is the foundation for all your marketing and acquisition activities.

Neuromarketing

Our brains control all our perceptions, thoughts and decisions. A part of this happens consciously, but a big part of these actions are controlled by our unconsciousness. Research has shown that we are only conscious of 5% of our behaviour. Strategic positioning can influence unconscious and automatic behaviour. When developing a positioning strategy, iTV Media makes use of the neuromarketing science. This provides us of valuable insights about consumers’ perceptions, thoughts and decisions. This makes it easier to predict their behaviour and leads to an improvement in our advice.

Positioning vs. Repositioning

iTV Media has a lot of experience with new product positioning and brand positioning. Most of the times positioning is about creating a new position for an existing product or brand, also known as repositioning. This requires a different approach because the existing positioning has to be adjusted. People don’t change their minds very easily. If the new positioning is not perceived as plausible, it will be difficult to change the target group’s perceptive. We would like to inform you about our methods to effectively change existing perceptions.

Why iTV Media?

Are you looking for a branding agency? You’re at the right address! Due to our experience with business and marketing solutions we have a good and actual picture of the different markets in the Netherlands. We keep a close eye on all economic developments. Due to our marketing background (NIMA-C) we can effectively help businesses determine their positioning on a strategic level. We specialize in the small business and middle market segment. Throughout the years we have successfully been able to help many of our customers make difficult choices.

What can you expect from us?

Recent research has shown that consumers only remember four out of five providers within a specific category (product or brand). Therefore, it is of great importance to get a high ranking on the consumers’ shortlist. To achieve this a good customer-, market- and product insight is required. iTV Media is keen to guide you in the right direction. We will go through a number of steps and ask you the following questions:

  • What does your product portfolio look like? How do your customers review the different products? Why do they buy your product, what is the added value? What are the unique benefits of the products? What are the Unique Selling Points (USP’s) of your product?
  • What is the size of the market you operate in? What are the developments? What are the chances? What type of consumer buys your product? Is there a relationship between these phenomena’s? What does the customer want? Why does the customer want this? What needs to be done to provide the customer with the unique benefits?
  • Who are your competitors? What are the developments? Why do consumers buy the competitors products and not yours? What are their weak points? What distinguishes you from your competitors?
  • How do your customers perceive your brand? How do people that aren’t your customers perceive your brand? What is the image of your brand? What are the core competencies of your brand? Does your desired brand image match the brand image perceived by your target group? How distinctive is your brand image compared to that of the competition?

Why iTV Media?

  • Advice and guidance from A-to-Z
  • Personal approach
  • Sharp pricing

Other Services

  • Business strategy
  • Omnichannel
  • Database marketing

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