Program idea

Good ideas are very valuable. Yet a good idea for a television program doesn’t necessarily guarantee success. Many good program ideas don’t make it to television due to a lack of knowledge and experience in this area. When developing a TV format, there are a lot of things to take into account. For example: the terms and conditions of production and the legal guidelines. iTV Media will give you advice and guide you throughout the whole process. Together we will make your dream come true. We will help you turn your program idea into a successful format suitable for TV!

Your television format: from idea to realization

We are keen to help you with the further development of your idea. Our main objective is to turn your idea into a complete TV program suitable for national television. Due to our experience, expertise and our broad network we can easily estimate what needs to be done to turn your idea into a successful format. We will focus on the content of your format as well as all other preconditions, such as communication, promotion and sponsoring. In a very early stage of the process, we will get in contact with suitable television broadcasting stations to discuss your ideas.

Timeslot allocation

Timeslot allocation is a crucial part of the process of creating of a successful television format. A timeslot is a certain space of time within the broadcast of a television station. There are many things that influence the placement of TV formats in certain timeslots. Our long-term collaboration with different television stations has given us a lot of insight of the different possibilities. This also means we can get the best timeslot for the best price.

Why iTV Media?

Your idea deserves good guidance. iTV Media guides and gives advice to TV producers during the whole process. For years this has been our core-business. In the past twenty years we have gained a lot of experience in the media world. We have become an important business partner for important commercial television stations, such as RTL, SBS and BrandDeli. These companies all have their own wide range of channels and programs in their portfolio. We are very proud of all the TV producers that have become successful under our guidance and advice. A number of examples of these successful formats are:

  • Woontips
  • Lekker Leuk Leven
  • Altijd Jong
  • Natuurlijk Lekker Leven
  • Succesfactor
  • Life is Beautiful
  • De Ondernemersclub
  • e.v.a.

What can you expect from us?

iTV Media has all the knowledge and experience to make your format successful. We offer you a lot of enthusiasm and involvement and are determined to help you. Our goal is to get your program on television. We will advise and guide you to make sure that you don’t overlook anything important. Here is a list of things we will help you with:

  • Match with a suitable television channel. Which channel has the most suitable genre, ambiance, target group and sales opportunities for your format? What has to be done to get everything fine-tuned? We know all the commercial TV stations like the back of our hands. We will help you find the perfect match.
  • Pitch and other channels. Pitching your own idea is a very essential part of the process. Your ability to convince people is very important. Knowledge of the business is also an important quality. We have kept in very close contact with the commercial TV stations over the years. This means we can get the best timeslot against the best price.
  • Sponsor proposition. What do you have to offer your sponsors? How are you going to provide them of this? What are the sales and merchandising opportunities? How are you going to communicate the program to your target group? How will the message of your advertisers fit within the law? iTV Media will help you answer and bring structure to these questions.
  • Legal advice. Even though commercial TV stations have less rules and regulations then public service broadcasting stations, there are still a lot of rules to obey. iTV Media will help you stay within the law.
  • Promotion. It doesn’t matter how great your program is, if it isn’t well known by your target group they won’t watch it. The success of a program relies on effective promotion towards the target group. Promotion is important for you, as a TV producer, but also for your advertisers. iTV Media is keen to help you during the whole communication procedure.

Why iTV Media?

  • Business partner of RTL Nederland, SBS Nederand and BrandDeli
  • As an independent intermediary our focus lies on your desires and needs
  • Best timeslots for sharp prices
  • Over 20 years of TV experience
  • Large network in the media world (broadcasting stations and producers)

The latest episodes

De Ondernemersclub

De Ondernemersclub

LifestyleXperience

LifestyleXperience

De Succesfactor

De Succesfactor

Life is Beautiful

Life is Beautiful

Woontips

Woontips

Altijd Jong

Altijd Jong

Program idea trailer

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