Media shopping is a crucial part of the process of turning a marketing communication strategy into realisation. The key objective of successful media shopping is to reach as many people from your target group as possible against the best rates. iTV Media has a lot of experience with shopping for different types of media for targeted marketing campaigns. We specialize in media shopping for targeted advertising on TV, radio, online, print and outdoor.
The main objective for all targeted marketing strategies is that they effectively reach the commercial target group. To accomplish this you need a well thought out and smart media shopping plan. The media plan contains the choice of media, the planning and the budget. Shopping for media may sound easy, but it is actually a very complex process if you want to generate a maximum return on your investment. A lot of proposals and negotiations take place before the contracts are eventually signed.
Why iTV Media?
iTV Media has successfully been helping customers with their media shopping over the past years. Media shopping is a part of our core business. We keep in close contact with all media operators and publishers. Due to these close relationships, we are able to get the best rates. Another opportunity we look into is free publicity. By combining free publicity with other advertising media we try to generate the best possible return on investment for our customers.
What can you expect from us?
Are you interested in discussing the different possibilities of media shopping? We are keen to inform you.
- Any company and every budget. We spend a lot of time on understanding our customers needs. We also strive to help our customers achieve their objectives. This applies for big and small customers with big and small budgets. Our flexibility creates room for a lot of possibilities. This is the reason as to why we help companies in the small business and middle market segment. We are on top of all changes in the market, so we can respond fast and proactive. We strive to get the maximum result for the most affordable rates.
- Media execution. Besides the whole process from developing media strategies to media shopping we can also help you with media execution. This means that we will provide you of all advertising materials. The advertising materials will be sent to the media operator or printer under our guidance. We will check and make sure that everything gets executed correctly.
- Media administration. Finally, iTV media can also unburden you from the whole administrative process with media operators and publishers. We are always transparent and the contracts will be concluded between you and the operator. iTV Media will function as the billing address, so you have one address for everything.